The Original Sound – a new approach to JVC’s eternal quest. Our objective is to reduce the distance between artists and listeners to the bare minimum. We want to convey all the passion the performer pours into the music, including the most delicate sounds. METAL was developed in the pursuit of improvement in experiencing what is in the performer’s heart. A solid, rich and delicate sound that reaches the listener's heart can be heard. With our relentless curiosity for the better, we found a way to a new musical experience.